NÚÑEZ, Maritza. Effectiveness of marketing strategies in consumer purchase decision-making. Entrelíneas, [S. l.], v. 4, n. 2, p. e040204, 2025. DOI: 10.56368/Entrelineas424. Disponível em: https://entrelineasuea.com/ojs/index.php/revista/article/view/58. Acesso em: 11 nov. 2026.