A model for transitioning to a digital economy to ensure the sustainability of Colombian SMEs

Authors

DOI:

https://doi.org/10.56368/Entrelineas514

Keywords:

digital economy, SMEs, public policies, digital transformation, sustainable development - Colombia

Abstract

Due to technological change, the sustainability of Colombian SMEs, which represent 99% of the country's businesses, depends largely on digital transformation. This literature review analyzes the impact of the digital economy transition model on the economic, social, and environmental sustainability of these companies during the period 2014–2024. Based on the analysis of 44 documents, five main categories were identified: levels of digital adoption, theoretical tensions, structural gaps, imbalances in digital sustainability, and institutional and territorial factors. The findings show that, although programs such as the Vive Digital Plan, APPS.CO, and TECDigital have improved connectivity and basic adoption of tools, gaps persist in financing, training, and territorial equity, especially in urban and rural areas. The literature reveals tensions between technological approaches and those that prioritize organizational and cultural transformation. Four gaps were identified: the absence of comprehensive evaluations of the transition model, the predominance of cross-sectional studies, the underrepresentation of the environmental dimension of sustainability, and a lack of integration between public policies, business initiatives, and structural barriers. It is concluded that an effective and sustainable model must be multifaceted, combining technological, human, and institutional aspects, with sustainability as a cross-cutting theme. Longitudinal studies and research that specifically integrate the environmental dimension are recommended.

Downloads

Download data is not yet available.

References

Agencia Nacional Digital. (2023). La consolidación de una cultura innovadora es una tarea inaplazable: Agencia Nacional Digital (AND). https://sedeelectronica.and.gov.co/noticias/consolidacion-de-cultura-innovadora-tarea-inaplazable-agencia-nacional-digital-and

Burka, B. O. (2026). Intelligent automation of e-commerce processes as a driver of virtual entrepreneurship development. Journal of Strategic Economic Research, (5), 8–18. https://doi.org/10.30857/2786-5398.2025.5.1

Canal Institucional. (2023). Emprendedor, así cumples tus sueños con una ayuda de hasta $93 millones. https://www.canalinstitucional.tv/te-interesa/fondo-emprender-credito-sena-camara-comercio

Caracol Radio. (2022). Cuatro de cada diez hogares en el país no tienen internet: Dane. Caracol Radio. https://www.wradio.com.co/2023/07/28/cuatro-de-cada-diez-hogares-en-el-pais-no-tienen-internet-dane/

Cardona Pineda, S. & Gutiérrez Monsalve, J. A. (2022). Acceso a las Tecnologías de la Información y la Comunicación (TIC) en los hogares de Colombia: de 2019 a 2022. Revista Innovación Digital y Desarrollo Sostenible - IDS, 5(2), 62-72. https://doi.org/10.47185/27113760.v5n2.166

Casanova, L., & Miroux, A. (2019). The era of Chinese multinationals: Competing for global dominance. Academic Press. https://doi.org/10.1016/C2018-0-01595-9

Castells, M. (1996). The rise of the network society. John Wiley & Sons. https://n9.cl/9txp8

CEPAL. (2021). Elevada cifra de latinoamericanos y caribeños sin acceso a internet. Prensa Latina. https://archivo.prensa-latina.cu/2021/11/16/elevada-cifra-de-latinoamericanos-y-caribenos-sin-acceso-a-internet

Díaz-Granados, S. (2024). The green and digital path for Latin American SMEs. CAF – Development Bank of Latin America. https://www.caf.com/en/blog/the-green-and-digital-path-for-latin-american-smes/

Díaz Valencia, G. A. & Villa Martínez, Á. (2023). Inclusión financiera y tecnologías de la información y comunicación en las mipymes en Colombia. Caso micronegocios período 2019-2021. Tendencias, 25(1), 139–165. https://doi.org/10.22267/rtend.242501.244

Drucker, P. (1994). La sociedad postcapitalista. Norma. https://n9.cl/ayh9i

Elkington, J. (1998). Partnerships from Cannibals with forks: The Triple Bottom Line of 21st Century Business. Environmental Quality Management, 37-51. https://proppg.ufersa.edu.br/wp-content/uploads/sites/11/2016/10/Referencia-de-Lilian-Giesta-Triple-bottom-line-in-21-century-2.pdf

Foncillas Díaz-Plaja, P. (2020). El impacto de la transformación digital en las empresas: un estudio de directivos y empleados. [Tesis Doctoral]. Universidad de Navarra. https://dadun.unav.edu/bitstreams/65a744c5-9d8d-484b-93b4-030d56c1c87f/download

García Alonso, R., Thoene, U. & Dávila, D. (2023). Colombia, fragmentada por las desigualdades digitales regionales. https://latinoamerica21.com/es/colombia-fragmentada-por-las-desigualdades-digitales-regionales/

Gaviria González, N. (2022). MinTic invertirá $2.392 millones para la transformación de tecnologías avanzadas. Diario La República. https://www.larepublica.co/economia/mintic-invertira-2-392-millones-para-la-transformacion-de-tecnologias-avanzadas-3368974

Gómez, A. (2025). Evaluación del modelo de transición a la economía digital para la sostenibilidad de las pymes en Colombia (2014–2024). [Proyecto de Tesis doctoral no publicada]. Universidad Internacional Iberoamericana UNINI.

Gonzalez-Tamayo, L. A., Maheshwari, G., Bonomo-Odizzio, A., Herrera-Avilés, M., & Krauss-Delorme, C. (2023). Factors influencing small and medium size enterprises development and digital maturity in Latin America. Journal of Open Innovation: Technology, Market, and Complexity, 9(2), 100069. https://doi.org/10.1016/j.joitmc.2023.100069

Guimarães, C. M. C. (2021). A governança das plataformas digitais de negócios para asustentabilidade da cadeia de alimentos. [Tesis doctoral]. Fundação Getulio Vargas. https://repositorio.fgv.br/server/api/core/bitstreams/a0d0db0e-4366-4632-a230-0ed26a5b6631/content

Infobae. (2021). Durante pandemia, 7 de cada 10 ventas realizadas por pymes en Colombia fueron a través de canales online. https://www.infobae.com/america/tecno/2021/09/29/durante-pandemia-7-de-cada-10-ventas-realizadas-por-pymes-en-colombia-fueron-a-traves-de-canales-online/

iNNpulsa Colombia. (2021). APPS.CO es el programa de emprendimiento digital del Ministerio TIC e iNNpulsa Colombia que promueve y potencia la generación, creación y consolidación de negocios digitales a partir del uso de las TIC. https://www.innpulsacolombia.com/nuestros-programas/apps-co/

ITU – Unión Internacional de Telecomunicaciones. (2018). MiPyme digital: Ministry of Information and Communication Technologies of Colombia – MINTIC. https://www.itu.int/net4/wsis/archive/stocktaking/Project/Details?projectId=1514834861

Kant, A. (2023). A revolutionary journey: Business development through digitalization. Theoretical and Applied Economics, 30(3 (636), Autumn), 249-256. https://www.ebsco.ectap.ro/Theoretical_&_Applied_Economics_2023_Autumn.pdf#page=249

Mazzucato, M. (2021). Misión economía: una guía para cambiar el capitalismo. Taurus. https://cepcuyo.com/wp-content/uploads/2023/04/Mariana-Mazzucato-Mision-economia.pdf

Mochón, F., Gonzálvez, J. C. & Calderón, J. (Coords.) (2014). Economía Digital. Curso MOOC. https://api.pageplace.de/preview/DT0400.9786076224960_A43652587/preview-9786076224960_A43652587.pdf#page=18.17

Nolan, R. L. (1979). Managing the crises in data processing. Harvard Business Review, 57(2), 115-126. https://hbr.org/1979/03/managing-the-crises-in-data-processing

OCDE, CAF & SELA. (2024). Índice de políticas para PyMEs: América Latina y el Caribe 2024. Hacia una recuperación inclusiva, resiliente y sostenible. OECD Publishing.https://www.oecd.org/content/dam/oecd/es/publications/reports/2024/07/sme-policy-index-latin-america-and-the-caribbean-2024_d0ab1c40/807e9eaf-es.pdf

OECD (2019), Going Digital: Shaping Policies, Improving Lives, OECD Publishing. https://doi.org/10.1787/9789264312012-en.

Olarte-Pacco, M. A. D., Flores Mayta, D. J., Rios Vera, K. J., Quispe Ambrocio, A. D. & Seguil-Ormeño, N. A. (2023). Tecnologías de la Información y Comunicación (TIC) en la gestión empresarial: Un análisis cienciométrico. Comuni@ cción: Revista de Investigación en Comunicación y Desarrollo, 14(4), 388-400. https://www.redalyc.org/journal/4498/449877648009/html/

ONU. (2020). Colombia Emprende e Innova (Colombia Undertakes and Innovates). https://publicadministration.desa.un.org/ru/node/2031

Oviedo Carpio, S. E., Oviedo Rodríguez, M. D., Paladines, G. V., & Suárez Velasco, J. E. (2025). Impact of the digital economy on the development of MSMES in Latin America. Lex Localis, 23(S6), 2111-2124. https://doi.org/10.52152/51zg1e24

Parra Sánchez, D. T. (2022). A framework for iot adoption in small and medium enterprises. [Tesis doctoral]. Universidad Autónoma de Bucaramanga. https://repository.unab.edu.co/bitstream/handle/20.500.12749/16729/2022_Tesis_Diana_Parra.pdf?sequence=1&isAllowed=y

Platzi. (2024). Platzi y Apps.co se unen para fortalecer la digitalización empresarial. https://platzi.com/blog/platzi-appsco/

Portocarrero-Sierra, L., Morató-Farreras, J., Restrepo-Morales, J. A., & López-Cadavid, D. A. (2025). Driving SME digital transformation in Colombia: analyzing key factors and Sustainable Development Goals (SDGs) impact. Journal of technology management & innovation, 20(3), 59-71. http://dx.doi.org/10.4067/s0718-27242025000300059

Ramirez Mollyk, D. (2023, October). Do Digital Technologies Level the Playing Field for Internationalization From SMEs in LATAM? How Digital Technologies Have Changed Internationalization Strategies. In Proceedings of the International Research Congress: a New Vision of Entrepreneurship & Economic Challenges (IRC 2023). 1-22. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4597333

Revista Semana. (2020). Aprueban $ 60.000 millones para financiar mipymes del sector turístico. https://www.semana.com/economia/articulo/aprueban-60000-millones-para-financiar-mipymes-del-sector-turistico/202027/

Rogers, E. M. (1983). Diffusion of innovations. The Free Press. https://teddykw2.wordpress.com/wp-content/uploads/2012/07/everett-m-rogers-diffusion-of-innovations.pdf

Rosani, M. (2022). Ventas e-commerce en Colombia crecieron 40% en 2021. LinkedIn. https://es.linkedin.com/pulse/ventas-e-commerce-en-colombia-crecieron-40-2021-maria-rosani

Salgado-García, J. A., Terán-Bustamante, A., & Martínez-Velasco, A. (2024). Transformación digital para la competitividad de las empresas. Revista Venezolana De Gerencia, 29(11), 373-393. https://doi.org/10.52080/rvgluz.29.e11.22

Tapscott, D., & Tapscott, A. (2016). Blockchain revolution: how the technology behind bitcoin is changing money, business, and the world. Deusto. https://www.marcialpons.es/media/pdf/9788423426553.pdf

Turi, A. N. (2017). Co-Utility in the Digital Economy: Conciliating Individual Freedom and Common Good in the Information Society [Tesis Doctoral]. Universitat Rovira i Virgili. https://www.tdx.cat/bitstream/handle/10803/442963/TESI.pdf?sequence=1&isAllowed=y

UNCTAD. (2024). Digital Economy Report 2024. Shaping an environmentally sustainable and inclusive digital future. United Nations. https://unctad.org/system/files/official-document/der2024_en.pdf

Universidad del Cauca. (2026). Digital marketing agency led by Unicauca alumnae wins the Fondo Emprender. https://www.unicauca.edu.co/en/noticias-actualidad/digital-marketing-agency-led-by-unicauca-alumnae-wins-the-fondo-emprender/

Yaşar, F. (2022). Essays on digital economy [Tesis doctoral]. Universitat Autònoma de Barcelona. https://ddd.uab.cat/pub/tesis/2023/hdl_10803_687641/faya1de1.pdf

Zuñiga-Collazos, A., Galvez-Albarracin, E. J., Vera-Jaramillo, F., & Patiño-Giraldo, L. V. (2025). Digitalization, innovation, sustainability and performance: A causal analysis applied to tourism MSMEs. International Journal of Innovation Studies, 9(1), 46-59. https://doi.org/10.1016/j.ijis.2024.12.001

Downloads

Published

2026-04-30

Issue

Section

Research articles

How to Cite

Gómez-Mantilla, A. (2026). A model for transitioning to a digital economy to ensure the sustainability of Colombian SMEs. Entrelíneas, 5(1), e050104. https://doi.org/10.56368/Entrelineas514

Similar Articles

1-10 of 37

You may also start an advanced similarity search for this article.